New Media Research Institute

28.
Key principle:
Acknowledge original creator and avoid content appropriation
1. assign lineage/provenance tags
1a. tag indicates point of production as separate from copyright
2. leave it to the partner to incorporate branding tag
3. build in automatic branding info/acknowledgment during the registration process - registered partners when submitting content can then choose whether or not to activate the automated branding.
4. code content for restricted use or no use in order to prevent mis-branding
4a. include pop-up agreement menu at key upload entry points (e.g., "no derivative uses etc. without the express permission of Violators are prosecutable.")