New Media Research Institute

Many different kinds of metrics, criteria for success, varying by stakeholder, level of DO, time frame.
use of tools, materials, resources in schools
hits/traffic
growth in links to, from & within DO
number of tags added
downloads
uploads, contributions, reviews
increase in ocean literacy after use
coverage in media
use of data from DO in reports, etc.
fostering organization of ocean-related events
# registered/subscribed users
actions taken for specific ocean problems
legislation influenced, mentioned, passed
# communities using DO tools for their projects
usability and satisfaction -- there are standard measures of information and system success, though mostly individual-level
use of specific components, such as evaluation tools
extent to which measures of success are used
extent to which things are updated
offering different groups a way to develop their own evaluation criteria, then making those tools available on DO
use of DO logo/button
cross-linked by major agencies, institutions