New Media Research Institute

General pattern of success:

Content provided --> use --> impact/changed behavior, shift of attitudes

Test w/ target audiences, narrow focus to start, then expand

By end of short term, people want to provide and use

End of 5 years:
Have concept that works

Mid-term (3 - 7 yrs):
expand to broader audiences (in quantity and diversity)
see what works with newer audiences, test
expand to broader content
impact broadens to beyond "sweet spots"
Design/Implement/Evaluate Sustainable Financial Model

If successful:
quantity and diversity of audience
sustainable
content broad
define impact on ocean health
broader role/usage of ocean science in popular culture