New Media Research Institute

Richard Hutton, Bruce Caron, Cathy Boggs, Ben Halpern, Reagan Moore

vision-content-finance-operations

Success: defined by bringing in high level partners to provide content and funding

steps to action: awareness, saliency, action

DO clearly affects awareness and saliency of ocean issues--the problem is real

doesn't necessarily lead directly to action--nothing wrong with this, DO should probably not be an advocacy organization--getting the science right more important

sets the stage for action

this consistent with a university mission vision of things

need to have content in a form that can be used by advocacy groups--work with top 6 advocacy groups in the world to see what they need in terms of interoperability

but need to have credibility with ocean researchers--don't want to take positions because of links to advocacy groups with specific agenda

no police or gatekeeper on this--can't prevent people from doing bad things with good information

how long does it take to build enough of a DO to realize a vision of its creating awareness and saliency of ocean issues to

5 years to build the full DO with high-level partners, can do this with hard work, plus one year feedback each year to review progress toward the 5-year goal

can have pieces of it sooner for some groups (predocs, educational market), so have interim marks that can hit

promoting social awareness of these issues

additional funding from NSF (takes 2 years) or NOAA (has a mandate from Congress to increase their ocean education activities)

funding from Navy or Coast Guard

content providers: Scripps, Woods Hole, JPL, NODC etc.

Could submit a datanet proposal for NSF (cross-disciplinary)

DO operations:

if community led, should be community-run--how? Non-profit org, membership org, advisory board, board of directors?

Needs to be broader than UCSB--not just our property--make it a non-profit foundation

model is ESIP Federation

to keep providers in a strong community, gives them feeling of responsibility and ownership; new reasons for people to help out

Success as defined in terms of public engagement:

have metrics for how people are using it, contributing to it, creating new projects based on DO content--end of 5 years

Facebook as a model--how it runs its metrics--all the social networks and metrics they use--some new applications have a million hits a month after introducing

young scientists use metrics: undergrad, grad scientists, young faculty