Leads to behavior and policy changes by personalizing aspects of ocean changes

Increases awareness of oceans

Increases availability of content and expands range of content (look at EOL.COM)

Extent of media coverage

Changes in educational curricula

Goals should be "SMART" - Specific, Measureable, Attainable, Realistic and Timely

Mainstreaming of open access, on-line publishing (e.g. ARXIV) that leads to research advances